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The challenge of communication has always been with us. Communication difficulties are among the largest problems people face daily. A women does not get a job because she cannot made an effective sales presentation. Employees go on strike because their manager does not listen to their needs and build a team environment. The boy next-door is too shy to ask for a date and sits home alone. The globalization of society and the increased usage of electronic communication have made this situation even more challenging. Intercultural communication and the use of electronic communication is entering the communications arena for everyone. Success in communication in our society now requires understanding and skills in three areas:

Face-to-Face Communication
Communication is key to our existence in this world. Even the most solitary existence, requires some type of effective communication with the environment and its various creatures. Human communication has always been a challenge with some people being more effective than other, but even the most effective communicators need to be continually proactive and work on their communication skills. Many people suffer difficulties in communicating. The typical problem leaves some people having difficulty just correctly expressing themselves. Others feel uncomfortable in various social situations. It may be that others are just too shy to initiate a conversation, and unfortunately some do not know how or when to end a conversation.

I have been active in Toastmasters International for the past several being the President of several clubs and Area Governor in Southeast Texas and Louisiana. I helped with the founding of the Trojan Orators, The Lumber River Toastmasters, and the Lamar University Toastmasters. I can honestly say that joining Toastmasters will be one of the best steps you take to develop and maintain your skills in communication and leadership.

Electronic communication
Every day the Internet becomes a more pervasive portion of our lives. Each day thousands of new Internet users throughout the world enter the world of electronic communication unprepared for many of the new challenges email, discussion board, and other forms of electronic communication provide. Communication and speech experts say that 70 to 90 percent of our human communication comes from nonverbal cues. Yet with email, we find that we rely 100 percent on that verbal communication. This opens a new range of communication challenges to use whether we are in business, the classroom or just sending email to our friends.

Intercultural communication
The globalization process is forcing organizations to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing strategies. Consequently, language programs need to respond to these changes. Future managers must acquire effective intercultural competence. The "one world" market has forced organizations to think global, act local, and integrate. Intercultural communication serves a vital role in that it can forestall miscommunication, prevent misunderstandings, and avert mistakes.

 

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Richard Thomas Bothel
Updated:
"The views and opinions expressed in this document are strictly those of the author(s) and do not necessarily reflect the views or opinions of the State of Texas, the Regents or officials of The Texas State University System, the Lamar University Administration, any Lamar University college or department, or any recognized Lamar University organization. Comments on the contents of this document should be directed to the author(s).